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This story is called Dasa cakre bhagavat butha, "How Bhagavat's ten friends tricked him to think he was a ghost."
Bhagavat's friends wanted to play a trick on him, so about ten of them conspired. Then when Bhagavat went to visit one of his friends, the man gasped and cried, "Oh, you have become a ghost!" Bhagavat, in amused disbelief, replied, "No, I haven't become a ghost. What is the matter with you?" But the friend repeated in a horrified voice, "You've become a ghost!" Bhagavat didn't take it seriously, but when he saw his next friend, the man acted in the same frightened way. After this happened ten times, Bhagavat himself became horrified: "Yes, I've become a ghost!" MORAL: Sometimes by maya and also the influence of the mind, we believe that we are worse off than we actually are. This is the definition of propoganda. If it's not a ghost, by propoganda you can make people believe it's a ghost.
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